So for a recent Uni assignment my class was asked to think about the brands that they use everyday in a normal routine. At first, you'd think of only a few, then our lecturer explained that nearly everything we use and buy has been branded, whether it is the certain coffee you drink to wake yourself up, or the TV that you watch after work. For a successful business it must have a brand - something which tells the consumer who they are and what they supply.
Here is my list of just a few brands which I cross paths with on a typical day:
I wake up in my
Gavin Bain and Co flat that I am leasing. I check my
iPhone for the time, or to usually turn off the alarm which is blaring out. I get up from bed and go into the shower, where I shampoo and condition my hair with
TIGI, and use
Simple body wash. I put on my
Topshop jeans, and usually something that I have bought from
eBay - I am a self confessed addict. I spray my hair with a
GHD heat protector and
Sebastian hair product before drying it with my
Remington hair-dryer.
My make-up is applied with
17 foundation and concealers,
Benefit Mascara, and
Soap and Glory eyeliner. I pick up my
Mulberry handbag, spray my favourite
Chloe perfume and head out the door to my
Mini car, where I drive to
Robert Gordon University to study for the day. I grab a water or tea from
Costa Coffee on campus before my first lecture, where I take notes on my
iPad. Usually throughout I will check my emails, and have a browse of my ongoing
Amazon orders.
After Uni I will go to work at
Monsoon/Accessorize, and further my learning of the fashion industry. Most likely I won't have anything for dinner - typical - so stop into
ASDA on the way home. I will pick up something quite fabulous, and drive home to spend the rest of my night watching
Sky on my
LG television.
That sounds like an awful lot of brands, without even thinking or detailing any of the ones connected to what I have eaten and use only minor throughout my day. It is amazing how many brands are in the world today, and we do not even realise that we are connected to them.
What's your typical brand list?
Considering we are all a little more brand loyal than we may care to admit.
Blog soon little ones!